Before CRMs, there was Linda. Her desk drawer holds 300+ contacts—many still relevant—that were never digitized. Her memory includes which suppliers can float a rush order and which ones need a little small talk before they pick up the phone. We talked about how she built trust, what makes a vendor irreplaceable, and what she wishes she could leave behind for the next person.

Interview #1: Linda W.
Before CRMs, there was Linda. Her desk drawer holds 300+ contacts—many still relevant—that were never digitized. Her memory includes which suppliers can float a rush order and which ones need a little small talk before they pick up the phone. We talked about how she built trust, what makes a vendor irreplaceable, and what she wishes she could leave behind for the next person.